We have given yet another step forward. We now are Colquimica Adhesives! With a revamped image, a new brand architecture, with a reinforced global culture - we are stronger than ever. Creating bonds stands as our new signature and is the reflexion of the values that have been ours for more than 65 years and shall maintain for future reference.

Masterbrand colors

Typograpy

A brand with growth potential, carrying the key to decode Colquímicas's DNA through consistency and focus.

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Aware of trends and people's needs

Multicultural
Global happy language

Love brand
A family of brabnds for people's life

Innovative
Expertise and commitment with the future

Global
To be everywhere for everyone

Brand architecture and anatomy Building the future with solid bases

Having the brand’s dna — the triangle — as core element, the family grows within its technologies and markets through a colour code and typographic hierarchy
1

The corporate brands

The masterbrand “colquímica adhesives” is framed by the 2 corporate brands : “colquímica holding” (gold colour) and “colquímica procurement” (silver colour)
2

Masterbrand, brands and subbrands

The hierarchy is established by technologies and markets.
3

Brand anatomy

Components that allow to identify a specific product.
  • COLQUÍMICA ADHESIVESCompany
    masterbrand
  • KMELT *technology
    mother brand
  • EVOLUTION *range
    sister brand
  • R0000 *reference

Brand colour code 4 technologies
4 brands

The Brand is structured according to the 4 production technologies that branch out through 5 markets with more than 500 references.
  • hotmelt adhesives
  • polyurethane reactive adhesives
  • natural casein and synthetic adhesives
  • water based adhesives

kmelt is the core business brand and branches out through 5 markets — hygiene and nonwoven, product assembly, packaging, mattresses and paper converting — using a market-based colour code.

colour blue
technology
and core

hygiene and nonwoven

disposable products for personal hygiene
medical applications

colour blue
well being and
tranquility

product assembly

components for furniture
general product assembly
filters
automobile

colour orange
warm and related to
the application process

mattresses

mattresses and upholstery assembly
pocket springs
technical textiles

colour salmon
comfort and
serenity

packaging

box closing
paper bags
labelling
ceramic
special applications
palletizing

colour green
safety and
sustainability

paper converting

bookbinding
photo albums
mailing
banderoulage
tapes and labels

colour golden
excelence and
distinction

kolwater, koldex and kpur — water based adhesives, natural caseins, synthetic adhesives and reactive polyurethane hotmelts — extend across the 5 markets and use a technology-based colour code.

packaging
labelling
paper converting
product assembly

colour silver
technology
and value

labelling

colour silver
technology
and value

paper converting
product assembly

colour silver
technology
and value

hotmelt kleaners and ksticks, — the hotmelt cleaning acessories range and the special stick format for industrial use — have each one a specific colour.

colour yellow
energy and creativity
colour light silver
quality and durability

Brand moto A global language

A consistent verbal communication reinforces our commitment to our goals and values, ​​building our brand atmosphere.

Brand visual universe A global image

The Brand gains strength and meaning through its applications and the
visual universe in which is immersed.

Hygiene and nonwoven

Paper converting

Packaging

Mattresses

Product assembly

A brand’s DNA is the key for evolution:
it’s meant to be owned, lived, challenged.

A brand comes to life through the people that use it and that carry its vision,
mission and values everyday, everywhere
in everything.

This is our brand, made with substance,
to reflect the passion and commitment
of those who embrace it.

For the rebranding project of the Colquímica Adhesives Brand, the Colquímica Group envolved a number of partners, namely:

The brand design and creative direction of the global image has authorship from Atelier Nunes e Pã; the web communication platforms - programming of the Brand microsite and corporate website are developed by Queo; the corporate film - production, direction, editing and video post-production by Um Segundo Filmes; content creation and text editing are signed by Atrevia.

The overall project is the responsibility of the Colquímica Adhesives Marketing department.