We have given yet another step forward. We now are Colquimica Adhesives! With a revamped image, a new brand architecture, with a reinforced global culture - we are stronger than ever. Creating bonds stands as our new signature and is the reflexion of the values that have been ours for more than 65 years and shall maintain for future reference.
Common element of identification and differentiation in the brand universe
A brand with growth potential, carrying the key to decode Colquímicas's DNA through consistency and focus.
The corporate brandsThe masterbrand “colquímica adhesives” is framed by the 2 corporate brands : “colquímica holding” (gold colour) and “colquímica procurement” (silver colour)
Masterbrand, brands and subbrandsThe hierarchy is established by technologies and markets.
Brand anatomyComponents that allow to identify a specific product.
- COLQUÍMICA ADHESIVESCompany
- KMELT *technology
- EVOLUTION *range
- R0000 *reference
- hotmelt adhesives
- polyurethane reactive adhesives
- natural casein and synthetic adhesives
- water based adhesives
hygiene and nonwoven
disposable products for personal hygiene
well being and
components for furniture
general product assembly
warm and related to
the application process
mattresses and upholstery assembly
tapes and labels
energy and creativity
quality and durability
Hygiene and nonwoven
For the rebranding project of the Colquímica Adhesives Brand, the Colquímica Group envolved a number of partners, namely:
The brand design and creative direction of the global image has authorship from Atelier Nunes e Pã; the web communication platforms - programming of the Brand microsite and corporate website are developed by Queo; the corporate film - production, direction, editing and video post-production by Um Segundo Filmes; content creation and text editing are signed by Atrevia.
The overall project is the responsibility of the Colquímica Adhesives Marketing department.